Sally Beauty Case Study

sally-beauty-case-study

Sally Beauty, a global distributor of professional beauty products, noticed their online store was experiencing significant transaction spikes to the tune of thousands of dollars per hour in fees for declined cards. The card-not-present (CNP) fraud costs, incurred for every transaction, were specifically card pre-authorization, address verification service and payment gateway fees.

Discover how Sally Beauty was able to reduce bot-driven CNP fraud costs by 97% upon implementation with PerimeterX.